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@inproceedings{Albers.2004,
 author = {Albers, S{\"o}nke and Barrot, Christian and Sch{\"a}fers, Bj{\"o}rn and Skiera, Bernd},
 title = {Vickrey Auction and its Ability to Estimate Consumers' Willingsness-to-pay},
 pages = {on CD-ROM},
 editor = {Munuera-Alem{\'a}n, Jos{\'e} L.},
 booktitle = {Worldwide Marketing},
 year = {2004}
}