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@article{Becker.2004,
 author = {Becker, Jan U. and Clement, Michel},
 year = {2004},
 title = {Dachmarkenstrategie -- Wer oder was ist hier die Marke?},
 pages = {6--8},
 volume = {6},
 number = {4},
 journal = {Absatzwirtschaft - Science Factory}
}