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@article{Albers.1989,
 author = {Albers, S{\"o}nke},
 year = {1989},
 title = {Gewinnorientierte Neuproduktpositionierung in einem Eigenschaftsraum},
 pages = {186--209},
 volume = {41},
 number = {3},
 issn = {0341-2687},
 journal = {Schmalenbachs Zeitschrift f{\"u}r betriebswirtschaftliche Forschung}
}