%0 Book Section
%@ 1905593422
%A Barrot, Christian
%A Becker, Jan U.
%E Perks, Keith J.
%E Shukla, Paurav
%T The Customer Sales Force - Using Referral Reward Programs for Customer Acquisition
%B Marketing landscapes. A pause for thought
%D 2008
%C Brighton
%I University of Brighton
%P on CD-ROM
%! Barrot, Becker 2008 – The Customer Sales Force