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@inproceedings{Barrot.2008,
 author = {Barrot, Christian and Becker, Jan U.},
 title = {The Customer Sales Force - Using Referral Reward Programs for Customer Acquisition},
 pages = {on CD-ROM},
 publisher = {{University of Brighton}},
 isbn = {1905593422},
 editor = {Perks, Keith J. and Shukla, Paurav},
 booktitle = {Marketing landscapes. A pause for thought},
 year = {2008},
 address = {Brighton}
}