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@incollection{Thies.2010,
 author = {Thies, Silva and Albers, S{\"o}nke},
 title = {Applications of PLS in Marketing : Content Strategies on the Internet},
 pages = {589--604},
 publisher = {Springer},
 isbn = {3-540-32825-4},
 editor = {{Esposito Vinzi}, Vincenzo and Chin, Wynn W. and Henseler, J{\"o}rg and Wang, Huiwen},
 booktitle = {Handbook of partial least squares : concepts, methods and applications},
 year = {2010},
 address = {Berlin}
}