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@inproceedings{Albers.2006,
 author = {Albers, S{\"o}nke},
 title = {Forecasting the Diffusion of an Innovation Prior to Launch},
 pages = {on CD-ROM},
 isbn = {9789608919907},
 editor = {Avlonitis, George J. and Papavassiliou, Nikolaos and Papastathopoulou, Paulina},
 booktitle = {Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics},
 year = {2006}
}