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@incollection{Albers.2001,
 author = {Albers, S{\"o}nke and Peters, Kay},
 title = {Diffusion Interaktiver Medien},
 pages = {109--122},
 publisher = {F.A.Z-Institut},
 isbn = {9783927282728},
 editor = {Albers, S{\"o}nke and Clement, Michel and Peters, Kay and Skiera, Bernd},
 booktitle = {Marketing mit Interaktiven Medien},
 year = {2001},
 address = {Frankfurt am Main}
}