%0 Journal Article %T COSTA: Contribution optimizing sales territory alignment %A Skiera, Bernd %A Albers, Sönke %D 1998 %J Marketing Science %@ 0732-2399 %N 3 %V 17 %P 196–213 %! Skiera, Albers 1998 – COSTA: Contribution optimizing sales territory %R 10.1287/mksc.17.3.196