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@book{Albers.2001,
 author = {Albers, S{\"o}nke and Clement, Michel and Peters, Kay and Skiera, Bernd},
 year = {2001},
 title = {Marketing mit Interaktiven Medien: Strategien zum Markterfolg},
 address = {Frankfurt am Main},
 edition = {3. ed.},
 publisher = {F.A.Z-Institut},
 isbn = {9783927282728}
}