%0 Book Section %A Albers, Sönke %E Aluja, Tomas %E Casanovas, Josep %E Vinzi, Vincenzo Esposito %E Morineau, Alain %E Tenenhaus, Michel %T PLS and Success Factor Studies in Marketing %B PLS and Related Methods %D 2005 %P 13–22 %! Albers 2005 – PLS and Success Factor Studies