%0 Book Section
%@ 978-3-319-57411-0
%A Skiera, Bernd
%A Reiner, Jochen
%A Albers, Sönke
%E Homburg, Christian
%E Klarmann, Martin
%E Vomberg, Arnd
%T Regression analysis
%B Handbook of Market Research
%D In Press
%C Cham
%I Springer International Publishing
%S Handbook of Market Research
%! Skiera, Reiner et al. In Press – Regression analysis