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@inproceedings{Burmester.2013,
 author = {Burmester, Alexa B. and Becker, Jan U.},
 title = {Changes of Publicity and Advertising Effectiveness over the Product Life Cycle},
 editor = {Karaosmanoglu, Elif},
 booktitle = {Lost in Translation: Marketing in an Interconnected World},
 year = {2013}
}