%0 Book Section %@ 8792569013 %A Barrot, Christian %A Becker, Jan U. %E Beckmann, Suzanne C. %E Ringberg, Torsten %E Ritter, Thomas %T Complexity vs. Network Effects: How different tariff models affect referrals for a telecommunication service %B The Six Senses: The Essentials of Marketing: 39th EMAC Conference: Copenhagen Business School. Department of Marketing, Denmark, 1-4 June 2010: Conference Proceedings %D 2010 %I Copenhagen Business School. Department of Marketing %! Barrot, Becker 2010 – Complexity vs