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@incollection{Albers.2000,
 author = {Albers, S{\"o}nke and Hermann, Andreas},
 title = {Ziele, Aufgaben und Grundkonzepte des Produktmanagement},
 pages = {3--20},
 publisher = {Gabler},
 isbn = {3663057186},
 editor = {Albers, S{\"o}nke and Hermann, Andreas},
 booktitle = {Handbuch Produktmanagement},
 year = {2000},
 address = {Wiesbaden}
}