%0 Book Section
%A Albers, Sönke
%A Krafft, Manfred
%E Saren, Michael
%E Wilson, Alan
%T Rules for the Near-Optimal Determination of Offer Expenditures
%B Marketing: Responsible and relevant?
%D 2003
%P on CD-ROM
%! Albers, Krafft 2003 – Rules for the Near-Optimal Determination