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@inproceedings{Albers.2003,
 author = {Albers, S{\"o}nke and Krafft, Manfred},
 title = {Rules for the Near-Optimal Determination of Offer Expenditures},
 pages = {on CD-ROM},
 editor = {Saren, Michael and Wilson, Alan},
 booktitle = {Marketing: Responsible and relevant?},
 year = {2003}
}