Albers, Sönke and Klaus Brockhoff


European Journal of Operational Research , 1 (4): 238-230, (1977).

Copy reference link   DOI: 10.1016/0377-2217(77)90092-3

Abstract: Planning a preferred position of a new product in an attribute space may be considered as a mixed integer non-linear programming problem. A procedure to solve this problem is described which draws on some special features of the problem. Optimality considerations of the procedure as well as computational experiences with it are reported.

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